Changes to the Amazon Shopper Panel asking for more specific receipt requests.

On March 15th, some changes were announced for the Amazon Shopper Panel (receipt based program) which shifts from the previous format of "panelists" uploading images of any 10 receipts per month to earn a specified award (either Amazon credit or 12 charity donation options like St. Jude Children's Research Hospital) to now specific Brand receipts requested.

This is similar to some other receipt based reward programs, but Amazon is clear that receipts from restaurants, gas stations, and transportation are no longer eligible.

While not part of the changes to program, the amount of quick multiple choice surveys has increased in recent months.

The surveys are mostly about a Brand, their competitors, and likelihood to buy any of those Brands in a particular category (most common categories appear to be Health & Wellness, Beauty, and Gardening).

Also many surveys on shopping habits and channels shopped like Club or C-Stores.

The monthly reward for opting into Ad Verification is also still in place.

See images below for more details and some of the early Brands requested for receipts.

#amazon #receipts #consumerinsights