HYPER-PERSONALIZATION!

That's the name of the game.

Amazon has been giving us cues (COSMO) since the beginning of the year about how important audiences were.

Customer intent is king and AI is here to leverage that.

I'm telling you guys, we need to start paying attention to our audience information and build content for them.

Amazon already said it, they will personalize titles for customers based on their search.

Are keywords still important for ranking and indexation? I guess we will see, this is another game that many are not ready to play.

This is the most exciting announcement so far.