Selling on Amazon requires that you're ready to pivot your business at any moment.

Just this morning a large brand Amazon sellers loved to sell became gated.

No longer to be sold by most third party sellers.

But, there's good news in this.

Let me explain in this 🧵.

951,727 Amazon Products

3,638 Brands

This is how many brands and products exist (approximately) in the Beauty & Personal Care category that fit these criteria:

• are not Clinique
• 30 day avg rank < 250k
• Amazon is OOS 50% +

Some of these will be PL, some will be gated.

But, if you can only find 0.05% of these products profitably that leaves you with 4,000+ potential products to sell.

You should also still have the ability to sell clinique products across marketplaces like eBay, Walmart, and Mercari for now.

These kinds of changes will always happen in a marketplace where third party sellers do not control the rules.

This kind of change may scare of competitors who've had the last straw with changes.

But, there will always be another opportunity despite some pain along the way.

The important thing is to work on what you can control.

• Sourcing
• Shipping
• Learning
• Adapting

Let go of the things you can't control.