Do you know how to find organic CTR?
Most know how to find ad CTR (click-through-rate) but did you know Amazon gives you ASIN level CTR across your entire catalog?
Inside Seller Central simply go to Brands > Brand Analytics and navigate to Search Analytics > Search Catalog Performance
The Click Rate is calculated using both ad and organic search clicks.
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The totals may not match the total count from your sales reports as these metrics include those originated from the search results page (e.g., excludes widgets, details page, etc.).
Search Queries are selected based on the number of ASIN impressions and clicks for the selected period. Not all queries qualify to be part of this dashboard.
That being said this is a powerful analysis as it's one of the only places you can analyze your actual click-through rate outside of just ad performance.
