🚀 Amazon AI is evolving—here’s the latest example!

Amazon is slowly but surely integrating more AI-driven features into Seller Central. The newest addition?

An AI-generated summary insight in the Business Reports.

Here’s a real example from an account:

📊 “In January 2025, your ordered product sales were $89.7K (+$8K or +10% monthly YoY). Units sold were 3,130 (+307 or +11% YoY). As a result, the average selling price was $286 (-$1 vs January 2024). Traffic came in at 20.9K page views (-24% YoY). The feature offer percentage remained strong at 99.4% (+45 bps YoY). Overall, your business showed growth in sales and units compared to the previous year, though traffic declined. The high feature offer percentage indicates your products were well-merchandised in the store.”

It’s only a matter of time before we have an AI chatbot inside Seller Central—one that we can interact with to get real-time insights, custom reports, and recommendations on optimizing performance.

The new era of Seller Central is coming, and AI is becoming the main player in how we analyze and act on data.

How do you see AI changing the way sellers operate on Amazon?