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Jan 20, 2025 12:00AM

Amazon releases new DSP campaign and creative APIs for general use. The update enables programmatic control of campaigns, ad groups, and creatives, allowing advertisers to automate operations and integrate Amazon DSP directly into their existing workflows.

Jeffrey Cohen | Link to post

New Update: Amazon DSP campaign and creative APIs are now generally available. This is a build on many of the announcements from hashtag#unBoxed2024

What is it?
This new feature allows users to create, read, and update their Amazon DSP campaigns, ad groups, targets, and creatives through a programmatic interface.

How does it work?
These APIs enable technology providers and advertisers to develop custom experiences within their own applications and seamlessly run Amazon DSP campaigns within existing workflows. The new APIs can be used in conjunction with existing audience and deal resources, providing a comprehensive toolkit for end-to-end campaign management. Users can now store Amazon DSP campaign data locally, simplify campaign and creative creation, and automate optimizations to maximize campaign performance.

Why should I care?
This update is a game-changer for Amazon DSP users. Here's why it matters:

1. Efficiency boost: Streamline your campaign and creative creation process, significantly reducing activation time for new campaigns.

2. Better data control: Store and manage Amazon DSP campaign data locally, giving you more control over your data and analytics.

3. Custom optimization: Automate optimizations across campaign, ad group, and targeting settings, allowing for data-driven decisions on bids and budgets.

4. Seamless integration: Easily integrate Amazon DSP into your existing tech stack, enabling you to track campaigns in your own tools and sync campaign metadata with your data storage solutions.

5. Performance improvement: Experiment with new audiences and quickly remove underperforming ones to maximize campaign performance.

6. Real-time adjustments: Automatically adjust bids and budgets in real-time, ensuring your campaigns are always performing at their best.

Bottom line:
Whether you're a large agency or tech partner looking to integrate Amazon DSP more deeply into your operations or an individual advertiser seeking to automate and optimize your campaigns, these new APIs offer exciting possibilities to enhance your advertising efforts on Amazon's platform.

Want to check it out?
You can learn more about these new features at the Amazon Ads website (https://lnkd.in/gESdMWhy). For those ready to dive in, check out the developer guide (https://lnkd.in/gQAPRdcs) and reference documentation (https://lnkd.in/gBV-BbVb) to start leveraging these powerful new APIs in your advertising strategy.

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