🚨 NOT COOL AMAZON! 🚨

Amazon has hit a new low. Surprising, I know...

This time, Amazon is redirecting customers on YOUR listing to your competitors.

Yes, you read that right.

The worst part? There's no way to opt out of this!

Also, it's only on mobile as far as I can tell.

It's a freaking slap in the face. Imagine spending thousands of dollars on top-tier media assets and Amazon out of the blue adds clickable buttons to alert the customer about one of your competitors.

I'm furious about the effect this has on my clients and every other brand owner out there. I can't believe I'm saying this but this is a great case for the FTC to investigate!

Amazon tested this a year ago in the furniture category and now they're rolling it out to more and more categories like clothing. Not a good sign!

☠ As always, Amazon is customer-focused. Never brand-focused.

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P.S.

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