Amazon sponsored TV ads attribution statement from them:


"•Sales are attributed to the campaign based on views/exposures. As viewers are logged in, we can tie their actions on Amazon back to their views (just like we do with our other ad products). Sales showing in the campaign manager from your STV campaign are from shoppers who were exposed to the ad, and ‘converted’ within 14 days (without clicking on any other Keranique Sponsored Ads). Amazon Attribution utilizes a 14-day, last-touch attribution model. Last touch means that the conversion credit goes to the most recent click.

◦Example 1: A customer viewed your commercial, searched your brand name on Amazon, then clicked on an organic product listing, the sale would be attributed to the Streaming TV campaign.

◦Example 2: A customer viewed your commercial, searched your brand name on Amazon, then clicked on a Sponsored Product ad, the sale would be attributed to the Sponsored Product campaign.”

Anyone else testing this yet to chat with about it? We’ve been doing for a month

#itsalwaysdayone