BACK TO BASICS: Amazon Image Gallery

Too many “hacks” out there for Amazon image success.

I get it — I’m both a graphic designer and a marketer. But let’s get back to the basics.

A friend of mine, new to the Amazon space, came to me unsure about what to include in his images.

So, he did what most people do — copied his competitors.

Here’s the problem: It’s not about mimicking what others are doing; it’s about creating a story about your product that evokes emotions.

Here’s what works:

1️⃣White Background Images
↳ Product first & packaging first. Keep it clean, clear, and focused.

2️⃣Lifestyle Images
Show your product in real life. Make your customer imagine using it.

3️⃣ Feature Infographics
↳ Highlight what makes your product special. Use icons + short text.

4️⃣Benefit Infographics
↳ Show how it solves their problem.

Create a story about your brand, product, and target customer.