🚨 Amazon is now in the mind-reading business

You’re scrolling through a listing, and it suddenly appears: 'Show me what others viewed,' 'Show me similar products,' or 'Show me today's deals.'

Translation? Amazon’s new feature basically says, “Hey, just in case you are unsure about this product, here are three ways to find what you are looking for instead.”

So now they are tackling customer hesitation before realizing they have it.

Instead of letting customers do the heavy lifting, hopping off the page to search for alternatives or answers, Amazon now provides direct alternatives.

This is part of a broader trend in high-consideration queries, where customers need deeper engagement before clicking “Buy.”

A recent Amazon whitepaper highlights how tools like curated Q&A widgets or targeted suggestions for these queries can drive massive engagement.

This also means that your competition is right there on your listing. Promotions, deals, and similar products are one click away. Are you ready to be the better deal?

Buyer hesitation isn’t your enemy—it’s your opportunity. Optimize your content to engage them immediately:

Think of better imagery, refined keywords, and dynamic offers.

The key to conversions is understanding intent. Knowing when your customer is browsing vs. buying helps you position your product effectively.

In short, it’s Amazon’s world, and they’re making sure your customers see all their options.

Let me know your thoughts below!