If youโre promoting your products on Amazonโs marketplace, you must know how intense the competition can be. Standing out ahead takes strategy and Amazon PPC is your tool to get noticed, drive sales, and build brand awareness.
Hereโs a quick guide for you to structure a winning initial Amazon PPC strategy:
โ ๐๐๐ญ ๐๐ฅ๐๐๐ซ ๐๐๐ฃ๐๐๐ญ๐ข๐ฏ๐๐ฌ- Define your goals, are you aiming for more sales, brand awareness, or traffic?
โ ๐๐ข๐ฏ๐ ๐ข๐ง๐ญ๐จ ๐๐๐ฒ๐ฐ๐จ๐ซ๐ ๐๐๐ฌ๐๐๐ซ๐๐ก- Use Brand Analytics or Helium 10 to identify high demand keywords that connect with your products.
โ ๐๐๐ฆ๐ฉ๐๐ข๐ ๐ง ๐๐๐ญ๐ฎ๐ฉ- Choose between Sponsored Products, Brands, or Display based on your goals, then start building.
โ ๐๐๐ฅ๐๐๐ญ ๐๐๐ฅ๐๐ฏ๐๐ง๐ญ ๐๐๐ฒ๐ฐ๐จ๐ซ๐๐ฌ- Use a mix of broad and exact match terms to capture the right audience.
โ ๐๐ฎ๐๐ ๐๐ญ ๐๐จ๐ง๐ญ๐ซ๐จ๐ฅ- Set a daily or total cap, track spend, and make adjustments as needed.
โ ๐๐ข๐ ๐๐ญ๐ซ๐๐ญ๐๐ ๐ข๐๐๐ฅ๐ฅ๐ฒ- Regularly optimise your bids for high performing keywords while minimising spend on others.
โ ๐๐ฉ๐ญ๐ข๐ฆ๐ข๐ฌ๐ ๐ฐ๐ข๐ญ๐ก ๐๐๐ ๐๐ญ๐ข๐ฏ๐ ๐๐๐ฒ๐ฐ๐จ๐ซ๐๐ฌ- Exclude irrelevant terms to focus ad spend on the right audience.
โ ๐๐จ๐ง๐ญ๐ข๐ง๐ฎ๐จ๐ฎ๐ฌ ๐๐ฉ๐ญ๐ข๐ฆ๐ข๐ฌ๐๐ญ๐ข๐จ๐ง- Monitor metrics like ACOS, CTR, and conversion rates etc to refine your approach and maximize ROI.
In my upcoming post, will deep dive further into strategies, do & donโt, my learnings and much more. Stay tune for more.