If you’re promoting your products on Amazon’s marketplace, you must know how intense the competition can be. Standing out ahead takes strategy and Amazon PPC is your tool to get noticed, drive sales, and build brand awareness.

Here’s a quick guide for you to structure a winning initial Amazon PPC strategy:

☑ 𝐒𝐞𝐭 𝐂𝐥𝐞𝐚𝐫 𝐎𝐛𝐣𝐞𝐜𝐭𝐢𝐯𝐞𝐬- Define your goals, are you aiming for more sales, brand awareness, or traffic?
☑ 𝐃𝐢𝐯𝐞 𝐢𝐧𝐭𝐨 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡- Use Brand Analytics or Helium 10 to identify high demand keywords that connect with your products.
☑ 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐒𝐞𝐭𝐮𝐩- Choose between Sponsored Products, Brands, or Display based on your goals, then start building.
☑ 𝐒𝐞𝐥𝐞𝐜𝐭 𝐑𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬- Use a mix of broad and exact match terms to capture the right audience.
☑ 𝐁𝐮𝐝𝐠𝐞𝐭 𝐂𝐨𝐧𝐭𝐫𝐨𝐥- Set a daily or total cap, track spend, and make adjustments as needed.
☑ 𝐁𝐢𝐝 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜𝐚𝐥𝐥𝐲- Regularly optimise your bids for high performing keywords while minimising spend on others.
☑ 𝐎𝐩𝐭𝐢𝐦𝐢𝐬𝐞 𝐰𝐢𝐭𝐡 𝐍𝐞𝐠𝐚𝐭𝐢𝐯𝐞 𝐊𝐞𝐲𝐰𝐨𝐫𝐝𝐬- Exclude irrelevant terms to focus ad spend on the right audience.
☑ 𝐂𝐨𝐧𝐭𝐢𝐧𝐮𝐨𝐮𝐬 𝐎𝐩𝐭𝐢𝐦𝐢𝐬𝐚𝐭𝐢𝐨𝐧- Monitor metrics like ACOS, CTR, and conversion rates etc to refine your approach and maximize ROI.

In my upcoming post, will deep dive further into strategies, do & don’t, my learnings and much more. Stay tune for more.