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Oct 23, 2024 12:00AM

Amazon PPC is crucial for standing out in the marketplace. This guide outlines key steps for a winning strategy: set objectives, research keywords, set up campaigns, control budget, bid strategically, and optimize continuously.

Snehil Shreya | Link to post

If youโ€™re promoting your products on Amazonโ€™s marketplace, you must know how intense the competition can be. Standing out ahead takes strategy and Amazon PPC is your tool to get noticed, drive sales, and build brand awareness.

Hereโ€™s a quick guide for you to structure a winning initial Amazon PPC strategy:

โ˜‘ ๐’๐ž๐ญ ๐‚๐ฅ๐ž๐š๐ซ ๐Ž๐›๐ฃ๐ž๐œ๐ญ๐ข๐ฏ๐ž๐ฌ- Define your goals, are you aiming for more sales, brand awareness, or traffic?
โ˜‘ ๐ƒ๐ข๐ฏ๐ž ๐ข๐ง๐ญ๐จ ๐Š๐ž๐ฒ๐ฐ๐จ๐ซ๐ ๐‘๐ž๐ฌ๐ž๐š๐ซ๐œ๐ก- Use Brand Analytics or Helium 10 to identify high demand keywords that connect with your products.
โ˜‘ ๐‚๐š๐ฆ๐ฉ๐š๐ข๐ ๐ง ๐’๐ž๐ญ๐ฎ๐ฉ- Choose between Sponsored Products, Brands, or Display based on your goals, then start building.
โ˜‘ ๐’๐ž๐ฅ๐ž๐œ๐ญ ๐‘๐ž๐ฅ๐ž๐ฏ๐š๐ง๐ญ ๐Š๐ž๐ฒ๐ฐ๐จ๐ซ๐๐ฌ- Use a mix of broad and exact match terms to capture the right audience.
โ˜‘ ๐๐ฎ๐๐ ๐ž๐ญ ๐‚๐จ๐ง๐ญ๐ซ๐จ๐ฅ- Set a daily or total cap, track spend, and make adjustments as needed.
โ˜‘ ๐๐ข๐ ๐’๐ญ๐ซ๐š๐ญ๐ž๐ ๐ข๐œ๐š๐ฅ๐ฅ๐ฒ- Regularly optimise your bids for high performing keywords while minimising spend on others.
โ˜‘ ๐Ž๐ฉ๐ญ๐ข๐ฆ๐ข๐ฌ๐ž ๐ฐ๐ข๐ญ๐ก ๐๐ž๐ ๐š๐ญ๐ข๐ฏ๐ž ๐Š๐ž๐ฒ๐ฐ๐จ๐ซ๐๐ฌ- Exclude irrelevant terms to focus ad spend on the right audience.
โ˜‘ ๐‚๐จ๐ง๐ญ๐ข๐ง๐ฎ๐จ๐ฎ๐ฌ ๐Ž๐ฉ๐ญ๐ข๐ฆ๐ข๐ฌ๐š๐ญ๐ข๐จ๐ง- Monitor metrics like ACOS, CTR, and conversion rates etc to refine your approach and maximize ROI.

In my upcoming post, will deep dive further into strategies, do & donโ€™t, my learnings and much more. Stay tune for more.

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