cancel
  • Feed
  • GB Media
  • Resources
  • LinkedIn
  • X
  • AmzDesignKit
  • YouTube

Jun 25, 2024 12:00AM

Amazon plans to launch a Temu-like discount store in the US. Orders will ship directly from China, resulting in longer shipping times but higher discounts. The store aims to compete with Temu and Shein and is set to open in fall 2024.

Martin Heubel | Link to post

๐ŸšจBreaking: #Amazon to Launch Temu-Like Storefront in the U.S. ๐Ÿ‡บ๐Ÿ‡ธ

In a meeting with Chinese sellers, Amazon revealed plans to launch a Temu-like discount store on its U.S. marketplace.

The main difference to Amazon's existing online store?

ยป ๐—ข๐—ฟ๐—ฑ๐—ฒ๐—ฟ๐˜€ ๐˜„๐—ถ๐—น๐—น ๐˜€๐—ต๐—ถ๐—ฝ ๐—ฑ๐—ถ๐—ฟ๐—ฒ๐—ฐ๐˜๐—น๐˜† ๐˜๐—ผ ๐—ฐ๐—ผ๐—ป๐˜€๐˜‚๐—บ๐—ฒ๐—ฟ๐˜€ ๐—ณ๐—ฟ๐—ผ๐—บ ๐˜„๐—ฎ๐—ฟ๐—ฒ๐—ต๐—ผ๐˜‚๐˜€๐—ฒ๐˜€ ๐—ถ๐—ป ๐—–๐—ต๐—ถ๐—ป๐—ฎ.

Which means that shipping speeds won't compare to Prime and could take anywhere between 9 and 11 days.

But in exchange, shoppers can expect much higher discounts.

The move directly responds to rival offers from Temu and Shein, who have gained significant traction among price-sensitive customers in recent years.

The new discount store is expected to open in fall 2024, right before the peak holiday season.

---

What do you think? Is a Temu-like store the right move for Amazon?
Let me know in the comments!

#amazonnews #amazonstrategy

Content Image
0 0