📊 Performance Showdown: Amazon vs. Walmart! 🛒

It's always insightful to see how giants like #Amazon and #Walmart stack up against each other. We're looking at a tale of two marketplaces, with the same products (2 listings in each marketplace) but at different lifecycle stages.

On #Amazon, we have well-established listings, while on #Walmart, they're the new kids on the block. Here's what the initial 30-day snapshot tells us:

💡 Total Sales: Amazon takes the lead with $4.19M in sales. Walmart's $33K is just the beginning of its journey, as we've only started to rev up the engines on marketing efforts.

💼 Ad Spend: Amazon’s ad spend reflects its established presence, while Walmart's is the first step in a broader strategy.

📈 Performance Metrics: Now, this is where it gets interesting! Walmart showcases impressive efficiency with 153 impressions per dollar spent , 0.98 clicks per dollar spent, and CPC of $1.02 — benchmarks that are valuable for gauging marketplace dynamics.

📌 CVR (Conversion Rate): Here lies the most telling metric. Amazon's CVR stands at a robust 28.03%, while Walmart's is at 5.96%. This significant variance underscores Amazon's ability to turn clicks into customers, yielding a ROAS and TACOS.

While direct sales and spend comparisons may be premature, the performance metrics give us promising insights into dynamics of each marketplace.