Amazon has two levels of enhanced content.

Here’s why it matters ↓

Standard A+ Content:

Features:
→ High-quality images, videos, and text for engaging descriptions.
→ Up to 5 modules per product page with 14 types.
→ Shoppable comparison charts to highlight differences.
→ Share your brand’s story and values.

Pros:
→ Free for all Amazon Brand Registry sellers.
→ Accessible to all registered sellers.
→ Can increase sales by up to 8%.

Cons:
→ Fewer interactive features compared to Premium.
→ Limited to 970 pixels wide, fewer modules.

Premium A+ Content:

Features:
→ Larger images, more videos, interactive hotspots, clickable carousels.
→ Up to 7 modules per product page with 19 types.
→ Q&A sections, enhanced comparison charts, full-width navigation carousels.
→ Uses the entire screen width for a modern look.

Pros:
→ Can increase sales by up to 20%.
→ More engaging and visually appealing.
→ Includes advanced features like interactive hotspots and high-def images.

Cons:
→ Requires specific criteria like a published Brand Story.
→ Historically pricey, but currently free during a promo period.
→ Stricter character limits for descriptions.

Enhanced content can significantly boost your Amazon sales.

Standard A+ is great for most sellers, while Premium A+ offers more bells and whistles if you meet the criteria.

TL;DR:
↳ Standard A+ Content = accessible and cost-effective.
↳ Premium A+ Content = feature-rich and higher sales impact.

Level up your listings. Optimize for better engagement.

Comment 🍕 if you are Team Standard A+.
Comment 🏀 if you are Team Premium A+.