🚨 Amazon officially allows cheating 📢
Yup, you just read that and it's not just a fake hook to get you to read my post.
Amazon has made a colossal shift away from strict picture rules and is turning a blind eye to sellers bending the rules.
This is driven by the fact that breaking the published Amazon TOS image rules has resulted in unprecedented CTR which results in more money for Amazon.
Did the lightbulb turn on in your mind just now? I thought so.
Specifically, I'm talking about two things.
1. Non-product objects in your hero image:
That's the first picture I attached. See the flying blueberries? Not allowed according to Amazon but they allow it to be used across the board. This is especially important for supplement sellers. Fire up discussions with your designer and add some nice flavor imagery to your hero image and watch your CTR go through the roof.
2. Adding size info to your hero image:
Dawn and their cute little ducks. You've seen the commercials. You love Dawn. I love Dawn. America loves Dawn. Do you see the bubble in the bottom left of the picture below? Yup. 32.7 fluid ounces. Your title is not the only place you should add this. When it makes sense, add size details to your hero image. Do you really think customers care about the product matching what they see in the listing? I think 40,157 reviews and a 4.8 star rating tells you all you need to know.
These are just two of the ways Amazon is allowing brands to break the rules.
Sellers need to stop being so paranoid and embrace these opportunities while Amazon still allows them. You never know when they will change their mind. In the meantime, Amazon is turning a blind eye so go ahead and break the rules!
FYI, this is one of those RARE times when one of my posts will be encouraging you to break TOS rules on Amazon. In this case, the proof is in the pudding. The worst-case scenario is your listing getting suppressed until it's fixed. Ooooohhhhhh so scary! 🤣
--
P.S.
👉 Join over 20,000 brand owners like Simple Modern and HexClad who are soaring to new revenue records on Amazon while everyone else is asleep at the wheel.
Join the exclusive club here: https://lnkd.in/gvXshqgM