🚨TOP AMAZON NEWS: Amazon Is Less Competitive Than Four Years Ago

Amazon sellers now enjoy 31% more traffic per seller than in 2021, as the number of active sellers dropped from 2.4 million to under 1.9 million despite continued new signups.

This shift has increased visibility and opportunity for those who can navigate Amazon’s rising fees, stricter policies, and growing competition from Chinese manufacturers.

Third-party sellers now account for 62% of units sold on Amazon, and top sellers tend to be long-established brands, showing the power of marketplace longevity.

For Amazon sellers, this signals a maturing yet potentially more profitable landscape—if you can withstand the headwinds and stand out.