The BIGGEST update to come to Amazon Advertising ⬇️

🔶 Is AMC useful for everyone?

Pretty much. AMC Audiences can be an incredible unlock, even for smaller brands! Audiences allow us to segment our audiences one step further.
I would say if you are managing Amazon Advertising in ANY capacity, you need to get familiar with the opportunities that AMC presents.

(Check out the Helium 10 AMC dashboard below)

🔶 How should I think about AMC?

I like to think of AMC in two parts: Analytics and Audiences.

AMC unlocks a whole new level of analytics that brands can use to better understand how customers are interacting with their brand.
AMC unlocks the ability to segment our audience in a way that has never existed before.

Imagine being able to build an audience of shoppers that clicked a Sponsored Products ad but have not purchased since....and then creating a campaign targeting JUST that audience.

That is what is possible. And we are testing it now!

🔶 How do you implement AMC systems on the tech side?
Follow Dustin Wassner! We have been posting a ton about systems and tech, and how we are implementing this at scale :)

🔶 What is the future of AMC?

More to come on this topic 👀