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Jan 09, 2024 12:00AM

Amazon Marketing Cloud (AMC) integrates Events Manager signals for improved ad tracking. The new feature allows users to process and analyze off-Amazon web, offline, and app conversion events within AMC, enhancing optimization, attribution, reporting, and targeting strategies.

Jack Lindberg

🌟 New Feature Alert: Events Manager Signals Now in AMC for Enhanced Amazon DSP Tracking 🌟

Hey AMC Fam! Big news from the Amazon DSP world - Events Manager signals are now integrated within Amazon Marketing Cloud (AMC)! This integration marks a significant enhancement in tracking and analyzing our advertising efforts, especially for Non-endemic brands.

🔍 What’s New?
The latest feature brings Events Manager’s robust measurement tools - including Amazon Ad Tag (AAT), Conversions API (CAPI), and Mobile Measurement Partners (MMP) - directly into AMC. This means you can now process and analyze off-Amazon web, offline, and app conversion events right within AMC, enriching your optimization, attribution, reporting, and targeting strategies.

🌟 Why This Integration Matters:
As we navigate the complex seas of data from various retailers and media networks, the integration of Events Manager signals into AMC simplifies and enhances our ability to track ad performance.

đź“Š Practical Applications:

Enhanced Multi-Touch Attribution: Leverage Events Manager signals linked to active Amazon DSP campaigns within AMC for sophisticated MTA or custom attribution analysis.
Deeper Conversion Insights: Differentiate between conversion types across AAT, CAPI, and MMP, gaining a deeper understanding of each campaign’s effectiveness.
Sales Impact Analysis: Analyze off-Amazon and combined sales to identify which ads are driving the most business value.
Ad Spend Optimization: Understand the conversion value of web and app events to better allocate your ad budget and improve ROI.
👉 Getting Started:
Make sure you’ve set up AAT, CAPI, or MMP and have defined events in Amazon DSP. Data from 10/20/2023 onwards is available in specific AMC fields.

🔥 Takeaway:
The integration of Events Manager signals into AMC is a game-changer for Amazon DSP users- especially those Non-endemic folks. It offers a more connected and insightful view of advertising performance, making it an indispensable tool for any marketer focused on data-driven strategies.

#AmazonDSP #amazonmarketingcloud #amc #amazonads #amazon

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