Long-Term Sales Metrics are now Available in US

➡️Amazon just rolled out Long-Term Sales (LTS) and LTS ROAS for Sponsored Brands (SB) and Sponsored Display (SD) ads. Announced at hashtag#unBoxed2024, these metrics give you a powerful new way to see the extended impact of your ad campaigns.

➡️LTS and LTS ROAS are ad-attributed metrics designed to project your brand’s incremental sales over the next 12 months. They show how effectively your campaigns turn new-to-brand shoppers into long-term customers.

➡️Amazon bases LTS on the historical 12-month return of specific customer engagements, like:
✅Product page views
✅Branded searches
✅Add-to-carts
✅Purchases

➡️“New-to-brand” means a shopper who hasn’t bought from your brand in the last 12 months.

➡️Each "new-to-brand" customer engagement (someone who hasn't bought from your brand in the past 12 months) has an assigned value:

Product view: $3
Brand search: $5
Add to cart: $20
Purchase: $40

➡️Example:

✅Campaign A drives a shopper to view a product page = $3 LTS.

✅Campaign B gets that shopper to add the product to their cart = $17 LTS (add-to-cart $20 - $3 from the previous product view).

✅Campaign C leads to a purchase = $70 LTS (purchase $40 - add-to-cart $20 + $50 in product sales).