Amazon has launched five new visual search features to enhance the shopping experience for customers in time for Q4.

For sellers, this development presents both opportunities and challenges. Here's a summary of the new features and their implications for Amazon sellers:

1. Visual Suggestions: Displays products similar to the search term typed by customers.

2. "More Like This" Feature: Showcases comparable items to speed up search.

3. Product Videos in Search Results: Allows shoppers to watch product videos without clicking on a specific item.

4. Text Addition to Amazon Lens: Enables customers to add text to their image searches for more precise results.

5. Item Isolation in Amazon Lens: Lets shoppers circle specific items within an uploaded image to focus their search.


Implications for Amazon Sellers

Increased Visibility Opportunities: These features provide new ways for products to be discovered, potentially increasing visibility for sellers who optimize their listings.


Optimization Strategies:

⤷ Be sure you add meta-data to all your images, not just alt text (see above).

⤷ Ensure product listings have clear, detailed images from multiple angles.

⤷ Create engaging product videos that can be displayed in search results.

⤷ Use descriptive and accurate titles and keywords to improve text-based search alongside visual search.


Competitive Advantage: Sellers who quickly adapt to these new features may gain an edge over competitors who are slower to optimize their listings.

Data-Driven Decisions: With visual search queries increasing by 70% year-over-year, sellers should monitor how these new features affect their product performance and adjust strategies accordingly.


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