Spring cleaning? More like spring selling. Amazon’s first-ever Big Spring Sale is here

Amazon is rolling out The Big Spring Sale (March 20-25)—a fresh new event packed with seasonal deals. But the real question is: Are sellers prepared for it?

Whenever Amazon introduces a new sales event, one thing is clear—buyers need to be educated just as much as sellers need to be ready.

So, how do you make the most of it?

🔹 Optimize Your Listings NOW – Seasonal products like spring fashion, outdoor gear, and home essentials will dominate searches. Make sure your content is fresh, keywords are relevant, and your listings are built to convert.

🔹 Leverage Amazon Ads – A new sale means new customer shopping patterns. If your ad strategy stays the same, you’ll miss out on those impulse purchases.

🔹 Plan for Inventory & Fulfillment – More sales = more shipments. Make sure your stock is ready and that you’re avoiding any inbound delays.

Amazon is testing the waters with this event, but it’s up to sellers like you to make sure customers actually show up and shop.

Are you participating in the Big Spring Sale? Drop a 🌸 below if you’re running promotions!