🚀 Amazon’s Latest Move in Programmatic TV Advertising📺

Amazon is making big moves in the TV ad space with the launch of Complete TV—a new tool within Amazon hashtag#DSP designed to help advertisers manage both linear and streaming ad budgets more efficiently.

With TV advertising shifting rapidly toward programmatic buying, inefficiencies like fragmented controls and ad waste (up to 55% of budgets!) have been major challenges. Amazon’s AI-powered tool aims to streamline upfront commitments, optimize scatter budgets, and track key metrics like reach and frequency—all while offering low fees to entice advertisers.

💡 Why does this matter?
✅ Direct competition with Google & The Trade Desk in the programmatic TV space
✅ AI-driven efficiency to prevent redundant targeting and improve spend allocation
✅ A move to consolidate ad dollars within Amazon’s ecosystem

With beta testing complete and a full rollout expected for the 2025-26 upfront season, this launch could reshape how advertisers approach TV media buying. Will Amazon become the go-to DSP for TV ad buyers?
Would love to hear from industry peers—do you see this as a major shift in programmatic TV advertising? Drop your thoughts below! ⬇️