🚨 NEW FEATURE ALERT via Joanna Lambadjieva

Amazon just launched "Hear the highlights" - AI-generated audio conversations that discuss products while you shop 🎧

Instead of just reading reviews, you can now listen to two AI voices casually discussing whether that coffee maker is worth buying.

They analyze product specs, customer reviews, and web data to create natural-sounding conversations.

Why this matters for e-commerce:
Amazon is targeting "consideration purchases" where extra context drives conversions

Voice AI can now convey emotions and build connections, not just relay facts
This isn't replacing visual shopping - it's augmenting the experience

For sellers, this means rethinking how we structure product information. Our descriptions need to work for both human readers and AI systems that will transform them into audio narratives.

Amazon is strategically covering all voice commerce bases - from enhanced Alexa for complex tasks to these in-app audio summaries for active shopping.

The winners will be brands that use AI to enhance customer experience while maintaining authentic storytelling.

The future of e-commerce is becoming more conversational. Are you ready?

Shout & credit to Joanna Lambadjieva's awesome AI newsletter for dropping the tea!