⚔️🎁 And so the price war begins: #Amazon just launched an additional 50% discount offer on orders made through its Temu-like storefront ‘Haul’.

The 50% rebate applies to Amazon’s already discounted product range and can be combined with offered rebates for larger basket sizes.

But what’s great for shoppers could be the beginning of a race to the bottom:

Asian-based rivals like Temu and Shein won’t just sit around, but respond with their own holiday discount offers.

Which poses several questions:

Will we see a similarly aggressive stance on promotions on Amazon’s Core marketplace?

Or will Retail Media investments from vendors and sellers largely drive volume in Q4?

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What do you think? Join the discussion in the comments!