Amazon just changed the game for Brand Stores. 🤯

And typically - I 𝘥𝘪𝘴𝘭𝘪𝘬𝘦 Brand Stores on Amazon.

But this one?
↳ This one is FIRE.

If you check out the MaryRuth's Brand Store on Amazon, you might not notice too much of a difference. Looks pretty much like most brand stores, right?

Wrong.

Click on Multi-Mocktails.
↳ BOOM.

This just went from an Amazon Brand Store to a D2C website in a single click.

👌 Full width page - similar to how Premium A+ content does it.
👌 Quiz journey - allowing customers to navigate to your solution.
👌 Moving elements - compelling & interesting the more you scroll.

I just became a fan of Brand Stores, Amazon.

Are you guys seeing this roll out to different brands?
If you do, tag the brand below so I can peep it out. 👀

Credit where credit is due = I was on a webinar today watching Marty Borotsik & Geoff Bekavac chat with Obvi about some best practices - and this came up! I was shocked. Well done calling this out, SwiftStart ⚡️.

TL;DR:
Amazon is making Brand Stores great again.

♻️ Repost if you love a new Amazon feature.

✌️❤️🍕

#AmazonCTR