New Placement for Virtual Bundles at PDP

Now in Amazon UK

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Updates have been made to the Virtual Bundle (VB) placement, which is now displayed below the price and coupons. This placement will increase VB's visibility.

Soon, this innovation will also be introduced in Amazon EU, which will make it possible to test the main image of Virtual Bundles just as effectively (as in the image below).

However, what is particularly interesting: Based on some cases on Amazon US, sales of virtual bundles increased by more than 60% after the main image was adjusted.
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Do you think Amazon will introduce A/B testing experiments here as well?

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