Attention all Amazon sellers-Starting March 12, 2024, there will be new coupon pricing requirements in place. Amazon is dedicated to enhancing the coupon experience to foster customer trust and ensure an even better selling experience for you.

Here's what you need to know:
- Coupons must still offer a discount percentage between 5% and 50%.
- Products need to have a sales history before they are eligible for coupon promotions.
- Promotion prices must be lower than either the "was price" or the recent lowest price of the product.

If a product doesn't meet these criteria, it won't be eligible for a coupon until all requirements are fulfilled.

If you encounter a coupon error message, here's what you can do:
- Price history issue: Generate a sales history by selling more products to build the "was price." For detailed information on how the "was price" is calculated, refer to Amazon's policy on reference prices.
- Increase discount: Ensure your promotion price is lower than the "was price" or the recent lowest price to make the product eligible.
- Minimum/maximum discount issue: Adjust your sale price discount percentage to fall between 5% and 50% to make the product eligible.

For a deeper understanding of coupon pricing requirements and error messages, visit the "Understanding Coupon Errors" page.

These changes aim to streamline the coupon process and elevate the selling experience for both sellers and customers. #amazonadvertising #amazonppc #amazonads #amazonmarketing #amazonsellers