📣 Amazon's New Keyword Groups!

Amazon has just unveiled three new keyword groups for Sponsored Products.
Let's break them down:

1️⃣ Prime Day Keywords:
A set of keywords that shoppers are likely to use during Prime Day. These keywords can include terms related to the event, like "prime day", combined with product-specific terms. These keywords can help you expand reach to shoppers during the sales event. These keywords will only match queries through the end of Prime Day.

2️⃣ Keywords related to your product category:
These are popular keywords that shoppers often use to search for products in the same category as the products you're advertising. This group can help you reach more shoppers and increase impressions within the category

3️⃣ Keywords related to your brand:
A set of keywords that shoppers often use to search for your brand. This group can help you get more impressions from shoppers’ queries that are relevant to your brand

Remember the golden rule: Always test and refine your strategy! 🧪

What are your thoughts on these new Amazon keyword options?