👉 New theme targeting on SB campaigns

With theme targeting, each targeting group is designed to bundle, and continuously optimize keywords, making use of Amazon's machine learning capabilities and shopping insights.

At this point, two targeting groups are available:

- Keywords related to your brand targets a set of keywords often used to search for brands and promote brand impressions.

- Keywords related to your landing pages targets a set of relevant keywords that drive traffic to a brand store page or product detail pages.

These keywords are majorly focused on growing brand impressions.

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