cancel
  • Feed
  • GB Media
  • Resources
  • LinkedIn
  • X
  • AmzDesignKit
  • YouTube

Sep 27, 2024 12:00AM

Amazon introduces Complementary Products Remarketing feature. This new tool allows advertisers to target customers off-site, reminding them of viewed products and suggesting similar items. The move aims to expand advertising reach beyond Amazon's platform.

Steven Pope | Link to post

Breaking: Brand Tailored Promotions has a new feature and new UI

Complementary Products Remarketing is the New feature we saw pop up for the first time today

Wouldn't hold my breath on the impact to this, but Amazon has run out of space for PPC so they are pushing more and more off site traffic

Remarketing is advertising to customers often OFF Amazon and reminding them to come back and look at where they left off

Remarketing a similar product would be like, "Hey you looked at socks, check out these other socks you might like"

Content Image
0 0