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Sep 30, 2024 12:00AM

Amazon introduces Complementary Products Remarketing. This new feature allows brands to cross-sell related items to recent customers. Promotions can now stack with existing discounts, offering increased savings to customers.

Mansour Norouzi | Link to post

Cross-Sell Opportunities with Complementary Products!

Amazon has added a new segment to Brand Tailored Promotions:

🔴 Complementary Products Remarketing.

This feature lets brands cross-sell related products to customers who bought something from your catalog in the last 30 days but haven't yet purchased the specific products you're promoting.

You can now easily target customers who might benefit from related products they missed.

This is a great way to boost customer lifetime value by introducing complementary items.

📣 Important Update: Amazon has removed the option to block Brand Tailored Promotions from stacking with other coupons.

Your promotions can now stack with existing discounts, giving customers even more savings.

🔍 What do you think of this feature?

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