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Sep 14, 2024 12:00AM

Amazon introduces Brand Store targeting for Sponsored TV campaigns. This update allows advertisers to target their Brand Store and subpages, potentially increasing purchase frequency and average order value based on Amazon's 2022 data.

Pratyay Amrit | Link to post

🚨 Exciting Amazon Sponsored TV Update! 🚨

Amazon has just rolled out a new feature for Sponsored TV campaigns—you can now target your Brand Store including all the subpages.

Why is this a big deal? According to Amazon's internal data from 2022, shoppers who visit a Brand Store:

• 🛒 Purchase 56.5% more frequently
• 💳 Have a 67.1% higher average order value (AOV)

This update is a game-changer for advertisers looking to drive more engagement and conversions through their Brand Store experience.

Looking forward to seeing the impact on performance!

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