🚨 Does Your Brand Store Suck? 📢

Amazon is notorious for rolling out little updates with big impacts.

Today is one of those days.

Amazon has been on a tear lately, dishing out vital data to 3P sellers.

This time?

🎉 Brand Store Quality Ratings!

⏳ Check Your Dwell Time: Dwell time is a critical metric indicating how long visitors spend in your Brand Store. A longer dwell time generally suggests that your store is engaging enough to keep potential customers exploring, which can correlate with higher conversion rates.

😭 Short dwell time? Most likely, this means your media assets kind of suck or aren't optimized correctly. Thankfully, it's an easy fix.

💡 Compare with Peer Groups: Amazon's monthly updates on peer group performance can give you a benchmark. If your store's dwell time is lower than your peers, it might be time to revamp your content or layout.

Implement Recommendations: Amazon provides recommendations like adding videos or best-selling product tiles. These suggestions are based on what's working for similar stores, so implementing them could directly improve your store's quality rating. To this, I would add the feedback and recommendations from your designer. This is their bread and butter. Listen to them!

Ultimately, your Brand Store is rated as High, Medium, or Low. Yes, dwell time makes the biggest impact.

📈 How big of an impact? On average, Brand Stores with high-quality ratings saw up to 50% higher sales than those with low ratings. Holy cow!

If you follow me, you know what I'm going to say next.

Get to work!

I have two stellar examples below to inspire you. Their dwell time rocks. Follow their lead.

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P.S.

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