🚨 MAJOR AMAZON B2B UPDATE 🚨

You could not target business buyers in the past, but now

Amazon rolled out bid adjustments for business placements.

You can adjust bids for business buyers and control your ad spend specifically for B2B.

Is this worth checking out?

Let's see:
✅ 96 of the Fortune 100 companies have an Amazon business account
✅ 92% of B2B buyers use Amazon to research purchases for work
✅ 82% of business buyers make work purchases on Amazon

Numbers from one of our clients:
🎯 Average B2C order: $115
🎯 Average B2B order: $157

B2B -> 136% higher AOV

Most brands are sleeping on this opportunity. While they fight over B2C customers, you can dominate the B2B space.

Want to see your B2B share of sale?

Go to Seller Central → Menu → B2B Central.

Want to make B2B bid adjustments?

Go to Campaign Manager -> Campaign -> Bid Adjustments -> Amazon business placements (tab)

What's your experience with B2B on Amazon? 👇