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Oct 26, 2024 12:00AM

Amazon introduces bid adjustments for B2B buyers. This feature allows sellers to increase bids up to 900% for business customers, who purchase more, convert better, and offer higher ROAS than B2C buyers. Early adoption of this strategy could lead to significant revenue growth.

Joshua Rawe | Link to post

Here is 1 new feature from #Unboxed that no one is talking about.

Amazon is releasing bid adjustments for Business (B2B) buyers.

Why you should care:
📍 B2B buyers purchase 80% more units per order
📍They're 3X more likely to convert
📍They deliver 2-3X higher ROAS than B2C buyers

How you can leverage this for growth:
📌 Boost your bids (up to 900%) for B2B buyers.
📌 Track performance in the placements report.

P.S. - The Amazon Business audience includes:
1. 80+ Fortune 100 companies
2. 92 of the largest hospital systems
3. 45 states buying monthly

^ that's a lot of revenue.

And no one is focusing on B2B now, so you can be an early adopter.

Don't sleep on this opportunity.

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