Here is 1 new feature from #Unboxed that no one is talking about.
Amazon is releasing bid adjustments for Business (B2B) buyers.
Why you should care:
π B2B buyers purchase 80% more units per order
πThey're 3X more likely to convert
πThey deliver 2-3X higher ROAS than B2C buyers
How you can leverage this for growth:
π Boost your bids (up to 900%) for B2B buyers.
π Track performance in the placements report.
P.S. - The Amazon Business audience includes:
1. 80+ Fortune 100 companies
2. 92 of the largest hospital systems
3. 45 states buying monthly
^ that's a lot of revenue.
And no one is focusing on B2B now, so you can be an early adopter.
Don't sleep on this opportunity.