🆕 Tools to Boost Engagement with Amazon Ads Audiences

Amazon has been rolling out many new updates across the ads platform, making it easier for brands to reach their audiences, fine-tune campaigns, and enhance engagement.

Here are some of the updates:

One of the biggest highlights is the introduction of advanced bidding controls that allow advertisers to engage audience segments they’ve defined themselves.

Imagine being able to focus on:
• Customers who haven’t purchased from you yet
• Shoppers who engaged with your awareness campaigns

This allows you to build custom audience segments in Amazon Marketing Cloud (AMC) and seamlessly integrate them into your Sponsored Products and Sponsored Brands campaigns.

Ensuring your ads reach the right shoppers at the right time with a tailored message that resonates by adjusting bids based on specific audience behavior to capture their attention better.

Why is this a game-changer? means better campaign optimization and more efficient use of ad budgets.

You’re not just throwing ad dollars at anyone who sees those keywords; you can now strategically guide your budget to engage with customers who are more likely to convert.

Let's take a step further: how can RUFUS and COSMO play in this game?

This new update is even more powerful for those leveraging Amazon’s AI-powered shopping assistant. These systems understand contextualized recommendations and customer behavior patterns.

So, when you combine strategic audience targeting with these AI tools, you’re essentially doubling down on optimization. Imagine creating ads that reach specific audiences and are enhanced by AI insights to highlight the most relevant features and keywords.

That’s a winning combination!

To know everything that will be coming to Amazon ads, check the full breakdown (link in the comments)