Free Feature: Are you ready to turn your insights into actions? AMC’s first-party feature, Amazon Insights, is now free until the end of 2024. I highly encourage brands that use AMC to test this new feature as part of their #primeday2024 plans.
What are Amazon Insights?
Amazon Insights has two components: Flexible Shipping and Audience Segments. With Flexible Shopping Insights, you get a broader set of shopping events that engage with your advertised products with or without ad exposure within a 12.5-month window. With Audience Segment Insights, you get signals from Amazon audience segments, in-market, lifestyle, interests, and life events for endemic (think products on Amazon) and non-endemic (think insurance, car dealers, financial services) advertisers.
What's free?
Between Jun 18, 2024 and Dec 31, 2024, AMC users can leverage AMC first-party paid feature “Amazon Insights”, inclusive of Flexible Shopping Insights (FSI) and Audience Segment Insights (ASI), for free for audience creation through queries or high-value audiences solution (beta). No trial or subscription needed. Advertisers will be able to amplify their custom audience use cases in AMC further using the rich conversion signals and audience segment information available through this paid feature, at no additional cost.
How can I use this new feature?
Jason Chan, Intentwise, shared an interesting use case in which you can determine your CLTV for both paid and organic sales. They explain it all and more in this newsletter — https://lnkd.in/g5eHaUXj
Joon Choi, Xmars, shared his excitement for this new product launch https://lnkd.in/gfm5DYCr and then detailed how you can connect the online and offline world with AMC. https://lnkd.in/gGih_y56
This update will impact all locales where Amazon Insights is available, including:
North America: Canada, US
Europe: Germany, Spain, France, Italy, UK
Asia Pacific: Australia, Japan
If you are looking for more details, you can check out some past release notes
https://lnkd.in/g594yw63
https://lnkd.in/gah8Mvn5
Amazon Ads Partners #AMC #Insights #amazonads