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Mar 15, 2024 12:00AM

Amazon has shifted 75% of its keyword research and optimization to Data Dive. The software allows for large-scale listing optimization across multiple markets and offers advanced keyword tracking with PPC data. However, improvements are needed, such as manual keyword tracking and SQP data integration.

Cameron Walker | Link to post

Amazon ops software we use: Tool #1 - Data Dive

Moved 75% of kw research and optimization to DD recently. It helps my team optimize & maintain listings at scale across multiple country marketplaces while also letting me easily supervise. Suggest ppl can book a call and compare

Some features that sold me:

1) Can pull in kw from 20 competitors and show you graphically how your rankings compare
2) Can easily make a master kw list
3) Can do auto or manual updates on a regular basis
4) Advanced kw tracking with PPC data
5) Seems scalable, which is a key

Some things I hope they improve:

1) Can't manually add kw to track, needs to come from a MKL
2) No SQP data like Datarova has
3) Need to sign in with Google

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