Here's exactly what I like about this niche and how I would launch a new product here:
1. Opportunity for IP - unique card designs/content/graphics can all be copyrighted
2. Perfect for Short Form Content - this is king. A card game like the below is perfect for TikTok.
2. Low average order value - this is why you'll launch on Amazon. The product below sells for $16. It's extremely difficult to get a $16 product profitable using FB ads to Shopify.
So how would I launch a product like this?
1. Look up trending terms in the niche using Helium10 and Exploding Topics. I'd want to see a niche that is steadily growing but doesn't have great competitors already.
2. Create the product - The product shown below is just a card game version of those Pinterest lists "40 date ideas for guys". Hire an illustrator from Upwork and contact a manufacturer.
3. Seed the product using TikTok - start recording content of you playing the game and send out 100 units to other content creators in your demo.
(Take inspiration from The Adventure Challenge notebook ads)
4. Launch on Amazon using PPC, the traffic from influencers, and Amazon Vine. Target highly relevant gift related keywords.
Anybody could do this within the next 60 days. And after that time, you'd have a business that:
- has IP
- builds a brand
- opportunity for expansion (future card games/expansion packs)
- an asset you can sell