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Dec 15, 2024 12:00AM

Amazon expands STV ad targeting with new audience options. The update includes Interest & Lifestyle targeting plus two new metrics: Cumulative Reach and Household Reach for tracking unique user and household exposure.

Prem Gupta | Link to post

➡️Amazon is continuously updating its Sponsored TV (STV) ad targeting options and metrics. You can now target 'Interest & Lifestyle' audiences, similar to SD ads. Both In-Market Categories and Lifestyle Audiences are available for targeting.

➡️Additionally, Amazon has introduced two new metrics:

✅Cumulative Reach - The total number of unique users exposed to the ad since the campaign's launch.

✅Household Reach - The total number of unique households exposed to the ad since the campaign's launch.

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