This is the most impactful update from Amazon Ads in quite some time.
Amazon Marketing Cloud for everyone.
Why? Because Amazon DSP isn’t the right fit for everyone. Yes, it is a game-changer for many, but may not be a good fit for some brands depending on several factors (price point, category, etc.).
Until now, Amazon DSP has been a prerequisite to access AMC. This eligibility expansion unlocks AMC’s deeper insights and analysis for those only running Sponsored Ads.
This means advertisers not ready to justify Amazon DSP or those who are simply not a good fit, can still access the power of AMC (through a Partner).
For agencies like us who have been building out our AMC capabilities day one, this is a huge opportunity to inject new strategic capabilities into our Sponsored Ads-only clients.