Reach Audiences with Amazon DSP’s Latest Upgrade

Amazon DSP is already a good option for reaching audiences, but now it’s way better with the new Contextual Keyword Targeting.

What’s new? Instead of relying only on categories or ASINs, you can now target ads based on specific keywords that match your audience's interests—on Amazon and beyond.

This shift in how we connect with our audiences allows us to tap into our well-researched keywords and apply them to reach audiences far beyond Amazon’s walls.

Think of it like this: Someone searches for “camping gear,” and your ad follows them across their favorite sites. You’re meeting your audience where they are in a natural and relevant way.

Another thing I guess many of us will love is that this keyword targeting with DSP is cheaper than traditional PPC campaigns.

You no longer compete with inflated CPCs during peak seasons (hello, Q4). Instead, you invest strategically in audience-first advertising while reaching and refining your understanding of customer intent.

This doesn’t mean that DSP got over PPC, but it is expanding it, allowing us to create stronger strategies for brand awareness and conversions.

📍 Available now in the US, UK, CA, and AU.

By combining granular keyword insights with DSP’s audience data, you can get a clearer, sharper view of your audience. This isn’t just about advertising—it’s about building a better understanding of your customers and fine-tuning your campaigns

Whether you’ve been on the fence about trying Amazon DSP or looking to get more out of your campaigns, this new feature might be the perfect reason to dive in.

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