Many of you may not be familiar with the details of Amazon COSMO. As early adopters of these evolving trends, sharing more insights.

➡️What Is COSMO?

COSMO (Common Sense Knowledge Generation) goes beyond traditional keyword-based search. It deciphers the why behind purchases. For example:
Someone buys a memory foam pillow not just because it's "comfortable," but because they suffer from neck pain and need support for better sleep quality.

By tapping into deeper customer intent, COSMO makes Amazon smarter at connecting products with real needs, improving search relevance, and delivering personalized shopping experiences.

➡️For sellers, COSMO means:

✅Listings need to be optimized for intent, not just keywords.
✅Backend attributes and product information (titles, descriptions) must align with customer search behaviour.
✅PPC strategies must shift from volume-focused targeting to intent-driven campaigns.

COSMO rewards those who optimize listings and advertising strategies for genuine customer intent.

➡️What We’re Seeing Already

✅Mobile search results now push filters more prominently, creating a different shopping experience from desktop. This trend is just the beginning of COSMO’s impact.
✅Amazon’s relevance scoring now bridges gaps between search intent and product information. Products optimized for intent will rank higher organically.

➡️How to Stay Ahead of COSMO

✅Optimize Product Listings:
Align titles, descriptions, and attributes with customer intent.
Close semantic gaps by understanding the reasons behind customer searches.

✅Adjust PPC Strategies:
Focus on ads that match search intent, not just high-volume keywords.
Leverage COSMO’s insights to discover new, relevant keywords.

✅Monitor Search Trends:
Use SQP and other Amazon reports to track changes in search behaviour.
Adapt daily to refine your strategy and outpace competitors.

➡️What This Means for PPC Ranking

PPC ranking for keywords may become obsolete, and COSMO will make ad spending more efficient in the long run.