Mar 05, 2024 12:00AM
Unlock Amazon Ad success with the targeting tab. It's a game-changer for viewing and optimizing ad targets, allowing for efficient management and analysis of ad spend. However, it doesn't support Sponsored Brands ads.
Boost your Amazon store's revenue now. Optimized Amazon brand stores can account for 10%-30% of a brand's total revenue, with insights revealing the importance of store optimization for increased sales and storytelling without competitor ads. For brands earning over $5 million annually, expert help can elevate your store's performance.
Amazon's A/B testing falls short with no live updates. Initial results take a fortnight, hindering swift strategy shifts. What's your preferred A/B testing method?
Vendor Managers often lack empathy in brand management. A 5-step plan offers strategies for a better relationship with Amazon, emphasizing data use, understanding job functions, strategy sessions, role clarity, and commercial positioning for effective negotiations.
Revamp your Amazon listings with these 7 crucial changes. From ditching generic images to optimizing SEO, learn what to stop and start doing for better sales. Avoid common pitfalls and enhance your product presentation now.
Understand your market share. By analyzing the top 1,000 search queries and overlaying sales data, we gain insights into market positioning.
Amazon's placement fees stir controversy among sellers. This criticizes Amazon's high fees, especially for low-priced items, and advises better sourcing and shipping strategies to mitigate costs. It highlights the challenge of maintaining profitability.
Razor Group acquires Perch in a landmark deal. With $2B combined funding, they're set to become the top Amazon aggregator. This merger marks a significant consolidation in the e-commerce sector.
Don't skip A/B testing. Brands ignoring A/B testing on Amazon risk missing out on up to 25% sales increase, despite their popularity. A/B testing can significantly boost conversion and click-through rates.
Amazon hikes inbound fees. But self-shipping remains lucrative. Learn to use Keepa Product Finder to spot profitable FBM inventory quickly. By setting specific filters on sales rank and buy box price, you can efficiently identify items likely to yield high returns.
Revamp your hero image and boost sales with simple steps. From using Canva to A/B testing with PickFu, these strategies can significantly increase your click-through and payout rates.
Amazon's fees skyrocket. Costing sellers dearly. Last week's restock at $373.87 jumped to $852.65 or even $1299.65 for a single shipment. This change could add ~$100k in annual costs.
Amazon's keyword ranking era ends. At MDS Inspire, Vanessa Hung revealed COSMO, a new AI by Amazon, predicting purchases by analyzing user behavior, not just keywords. This shift demands sellers adapt their SEO strategies to align with customer intentions for better visibility and sales.
Amazon's allure for brands lies in its wealthy customer base. New research reveals the average Amazon shopper is a Gen X woman, spending $2,662 annually, with a household penetration of 81%. This high-spending demographic is a major draw for brands.