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Jun 09, 2025 12:00AM

Amazon changes coupon fees from $0.60 per redemption to $5 upfront plus 2.5% per sale. Example: $10,000 in coupon sales now costs $255 in fees. Testing crucial for ROI viability.

Jon Elder | Link to post

🚨 Amazon Raises Fees AGAIN 🚨

Shocked, I tell you! Amazon raised its seller fees again, but this time it's not your FBA fees. It's your coupon fees.

I know, their greed knows no bounds, but it's their arena, and we are simply humble participants.

It's time to adapt or die.

Amazon's old coupon fee system was ultra simple. $0.60 per redemption. Easy enough.

Now? A little more complicated and WAY more expensive.

Now there is a $5 upfront fee AND a 2.5% fee of each coupon sale.

No, you don't need glasses. You read that right.

Some napkin math. Let's say you run a coupon that generates $10,000 in sales.

Your fee will now be: $255 ($5 + $250 variable fee)

Expect more of this from Amazon. They won't stop this behavior until they truly feel threatened by a competitor.

As always, my advice is to test, test, then test some more. Whether or not a coupon is worthwhile will depend on your product and ROI metrics. You must be smart and not run these blindly anymore.

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