Stop treating your Amazon brand store like a catalog

It’s a website, so build it like one!

Too many brands just throw up product categories on their homepage

And then they throw products on the subpages

You wouldn’t do either in your own D2C website

So why do that on Amazon?

Shoppers are most likely to buy your best selling products from your best-selling categories

Make it easy on them to do that

At the same time, educate them about your brand

And sprinkle in other products you’re trying to drive like seasonal or new products

You also have data on what customers buy together, so you can use that to merchandise your store pages properly

Your homepage should be a mix of best-selling categories and products and contain info about your brand

Your subpages should have design elements specific to the products on that page

If you merchandise your store correctly, you’ll increase average order value and units per order along with revenue

Below are home pages from stores the Nectar team has done in supplements, home, kitchen, beauty, consumables, tools and home improvement, pet, electronics, and other categories

If you’re struggling with how to get more out of your brand store, don’t hesitate to reach out to us