Stop treating your Amazon brand store like a catalog
It’s a website, so build it like one!
Too many brands just throw up product categories on their homepage
And then they throw products on the subpages
You wouldn’t do either in your own D2C website
So why do that on Amazon?
Shoppers are most likely to buy your best selling products from your best-selling categories
Make it easy on them to do that
At the same time, educate them about your brand
And sprinkle in other products you’re trying to drive like seasonal or new products
You also have data on what customers buy together, so you can use that to merchandise your store pages properly
Your homepage should be a mix of best-selling categories and products and contain info about your brand
Your subpages should have design elements specific to the products on that page
If you merchandise your store correctly, you’ll increase average order value and units per order along with revenue
Below are home pages from stores the Nectar team has done in supplements, home, kitchen, beauty, consumables, tools and home improvement, pet, electronics, and other categories
If you’re struggling with how to get more out of your brand store, don’t hesitate to reach out to us