Here’s 10 reasons every brand MUST invest in their Amazon brand store:

1. Properly optimized stores should account for 10-20% of a brand’s revenue on the channel

2. No ads from competitors or Amazon

3. Google indexes brand stores high in the SERPs for branded searches

4. One of the main objects of Amazon Posts is to get shoppers to follow your brand store so you can use both to accelerate the flywheel

5. You can create customized landing pages, which you can’t do anywhere else on Amazon

6. You can drive traffic to your store with different ad units such as SB store spotlight ads and DSP

7. A properly optimized store has a higher average order value and units per order than the rest of the account

8. Store logos are now showing up in the search bar for branded searches and Amazon is finding more and more ways to drive traffic to stores

9. You can use your store to launch new products, which is really effective if you get a lot of traffic

(we often build a section on the home page that features new products)

10. You get a trove of data from Store Insights that you can leverage to scale other parts of your Amazon business.

What are other reasons you should invest in your Amazon brand store?

Shout out to the Nectar team for building the awesome brand stores below

If you need help taking your brand store to the next level or two, don't hesitate to reach out to us