Stop wasting your Amazon brand store subpages

Most brands just list their products

Or they have way too many subpages

If you do either you’re wasting an opportunity to educate shoppers and steer them towards a purchase

You're also wasting an opportunity to increase average order value

Your brand store is like your website

Use every interaction as an opportunity to drive conversions

You should see the following increases on your brand store (as compared to your account as a whole):

-Higher average order value

-Higher average units per order

The way to drive these metrics up even more is to curate the shopping experience on every page

However, you want to ensure your branding is consistent across each page

You also don't want to have too many subpages as customers won't convert as much when a brand has lot of pages

Reduce friction in the path to purchase

(the sales data in store insights proves this every time for brands with large sitemaps)

Don’t sleep on this

It’s not a ton of work

And can drive significant incremental revenue, especially if you’re getting 100 or more visitors a day on your store

Brand analytics and store insights are the keys to merchandising your store

The examples below are subpages the Nectar team did for Earth Rated, Souper Cubes, Gothan Steel, and Waterdrop

If you’re an established brand looking for help getting your brand store to the next level, don’t hesitate to reach out to us