You're ignoring your repeat purchase data...
(𝘈𝘯𝘥 𝘓𝘰𝘴𝘪𝘯𝘨 𝘚𝘢𝘭𝘦𝘴 𝘉𝘦𝘤𝘢𝘶𝘴𝘦 𝘰𝘧 𝘐𝘵!)

Are you using Amazon's Brand Analytics data?

If not why?!?

It's a treasure trove of information

...but most sellers overlook it.

Here’s how we’re using this data:

1️⃣ 𝗙𝗶𝗻𝗱 𝘁𝗵𝗲 𝗗𝗮𝘁𝗮
Go to the Ad Console → Brands → Brand Analytics. Here, you’ll find key insights about your repeat purchases.

2️⃣ 𝗔𝘀𝗸 𝘁𝗵𝗲 𝗥𝗶𝗴𝗵𝘁 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀
Start by analyzing:

𝗔𝗿𝗲 𝘁𝗵𝗲𝗿𝗲 𝗿𝗲𝗽𝗲𝗮𝘁 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲𝘀?
→If yes, fantastic! Consider retargeting ads.
→If no, remarketing might not be the best use of your ad spend.

𝗪𝗵𝗮𝘁’𝘀 𝘁𝗵𝗲 𝗿𝗲𝗽𝗲𝗮𝘁 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝗶𝗻𝘁𝗲𝗿𝘃𝗮𝗹?
Use this to refine your strategy.

For example,

if customers typically repurchase within 8 days, focus on shorter look-back windows for Sponsored Display Ads rather than testing longer ones unnecessarily.

(𝘙𝘦𝘢𝘭-𝘓𝘪𝘧𝘦 𝘈𝘱𝘱𝘭𝘪𝘤𝘢𝘵𝘪𝘰𝘯)
In one account,
we discovered the prior agency was testing a 90-day look-back window for Sponsored Display Ads.
But the data showed an 8-day repeat purchase window!
By adjusting the strategy, we scaled ads effectively while keeping costs low.

3️⃣ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 & 𝗦𝗮𝘃𝗲 𝗗𝗮𝘁𝗮
This can be trickier to locate directly in Amazon.
We rely on software like Kapoq to get detailed insights.

💡 𝗣𝗿𝗼 𝗧𝗶𝗽:
Trust the data, not assumptions.

Use insights from Brand Analytics to guide your decisions

Whether it’s retargeting or refining ad windows.

Next, test the hypothesis in your campaigns.

Adjust based on campaigns performance.

Rinse and repeat!


How are you using repeat purchase data to improve your campaigns?

If so I'd love to hear how! 👇