Amazon's Brand Analytics now provides demographic insights at the ASIN level, offering valuable data to enhance your marketing strategies.

Key features include:
- Age: Understand the age distribution of your customers.
- Income: Gain insights into the income levels of your audience.
- Education: Learn about the educational backgrounds of your customers.
- Gender: See the gender breakdown of your buyers.
- Marital Status: Understand the marital status distribution among your customers.

By leveraging these insights, you can:
- Optimise Listings: Adjust product descriptions and visuals to appeal to your core audience.
- Enhance Advertising: Create more effective Sponsored Brand and DSP campaigns with demographic insights.